Fill in the blanks and focus on real people.
Did you know that 1 in 4 contact records are bad–costing U.S. businesses $611 billion annually? Whether people intentionally enter bad data to obtain free information, give incorrect addresses, or provide disposable fake email addresses, unverified marketing leads add a substantial cost to your sales efforts. Even the passage of time makes a big difference–after just one year, up to 70% of your marketing contacts will have incorrect information.
Lead validation is an essential tool every marketing organization should have–it quickly and inexpensively makes sure that your leads are real people you want your sales team to pursue, in the right locations, with the right contact information. Incorporating lead validation into your lead scoring system will help you reach a 192% higher qualification rate in no time.