Optimize Your Marketing Automation Platform

Keeping It Real

Marketing automation platforms are continually evolving to be more sophisticated, taking on the latest trends in the digital landscape, like mobile commerce, wearable devices and incorporating Internet of Things (IoT) data points with Predictive Analytics and Artificial Intelligence (AI) to further automate and create efficiencies. However, whether you are using Adobe’s Marketo, Salesforce’s Pardot, Hubspot, or Infusionsoft, they all share one basic building block: the sales lead.

While marketing automation platforms like Marketo are good at monitoring a sales lead’s engagement and triggering personalized marketing messaging based on their actions, they are not great at knowing if the lead is an actual person. This ‘real person’ comes with unique contact record data, like their name, email, mailing address, phone numbers, and business name.

“Marketo Consultant Justin Gray estimates that 50 percent of marketing database content is useless.”

This contact data needs to be accurate and up-to-date to get optimal performance out of your marketing automation efforts. And even though marketers understand the importance of accurate contact data, over 50% of leads collected have fatal errors. To compound the problem, 70% of viable leads will have a significant change in their contact information over the course of a year.

Making sure your data is thoroughly cleansed, up-to-date and of the highest quality is one of the more cost-effective ways you can maximize the performance of your marketing automation platform.

Service Objects can help!

Our DOTS data validation APIs can be directly integrated into your marketing automation platform to validate, update and correct your leads in real-time, ensuring they are genuine and up-to-date. With accurate contact data, the time and overhead of pursuing poor quality leads is significantly reduced and your marketing efforts are optimized.

Our global data validation services seamlessly integrate with most major platforms available today, including Salesforce’s Pardot, Adobe’s Marketo, Hubspot, and Oracle’s Marketing Cloud.

Our APIs are built with a focus on ease of integration and, if needed, our application engineering team is ready to jump in and help. Check out all of our data validation services, made to get the most out of your marketing automation platform, and let us know how we can help.

  • DOTS Address Validation - US

    Improve the efficiency of your mailings as well as improve customer satisfaction. Our DOTS Address Validation is USPS CASS Certified® and instantly validates, parses, corrects and appends contact address data; includes locational meta-data and the option for Delivery Point Validation (DPV).

  • DOTS Address Validation - Canada

    Ensures that your Canadian letters, direct mailers, and packages arrive promptly. DOTS Address Validation - Canada enables companies to verify, fix and standardize Canadian street addresses to French or English language. Covers more than 14 million addresses in all 13 provinces and territories.

  • DOTS Address Validation - International

    Improve the efficiency of your global mailings as well as improve overall customer satisfaction. DOTS Address Validation – International instantly verifies and corrects international mailing addresses to the unique requirements of over 250 country postal address formats and cultural idiosyncrasies.

  • DOTS Email Validation

    Increase the effectiveness of your marketing campaigns by only sending to authentic email addresses. DOTS Email Validation performs over 50 email address verification tests and determines authenticity, accuracy, and deliverability. The service also auto-corrects common domain misspellings and syntax errors, and removes extraneous characters.

  • DOTS Phone Append

    Enhance the value of your leads by adding missing phone numbers based on your contact’s name and address. DOTS Phone Append enables companies to append missing consumer and business phone numbers to contact data records. Our service also validates and standardizes submitted street addresses.

  • DOTS GeoPhone Plus

    Only capturing phone number? Use DOTS GeoPhone Plus to quickly identify the contact or business name and address associated with the number and update your marketing automation data in real-time. Our service also returns the phone service provider name, line type and geographic data, allowing businesses greater insight into existing customers.

  • DOTS Lead Validation

    Ensure you are working with genuine leads at the point-of-entry. DOTS Lead Validation blends contact scoring and verification into one real-time service that cross-validates five critical lead quality components: name, street address, phone number, email address and IP address.

  • DOTS Lead Validation - International

    Cross-validate five critical elements of your international leads: name, street address, phone number, email address and IP address for quality score and verification. Our DOTS Lead Validation - International real-time service integrates seamlessly with your marketing automation software.

  • DOTS Name Validation

    First impressions are important; get your customer’s name right. With DOTS Name Validation names are parsed into individual data fields, name orders is corrected, and gender associated with the first name. Possible fraudulent names can be flagged for review before being entered into your marketing automation platform.

    Three Ways to Connect


    Our simple APIs allow fast integration and include comprehensive developer resources.

    Cloud Connector

    Service Objects has cloud connector for most major platforms.

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    For more information on Service Objects Data Validation products, please Contact Us