The Role of Data Quality in the General Data Protection Regulation

Solve the Challenges of GDPR Compliance

Ensure that your contact data is compliant with new GDPR regulations, using automated data quality tools.

The European Union’s new General Data Protection Regulation (GDPR) involves strict new regulations regarding the use of individual data, encompassing privacy, data security, and data quality. These regulations have global reach, and affect any company that does business with EU residents. This includes both multinational corporations and US-based business, if any of the following are true:

You market to people who reside in European Union (EU) countries
You accept orders or do business with people in the EU
You provide services or events to people in the EU
You collect personal data that involves residents of European Union countries

Additional Resources

Solution Sheet | Video Overview | Whitepaper

Why Worry About GDPR?

GDPR represents a sweeping change in global consumer privacy, governing the use of personal data for over 500 million EU residents. US companies who market to customers or prospects in Europe will now face strict regulations surrounding the use and storage of consumer data. Fines for non-compliance can reach up to 20 million Euros or 4% of your company’s annual turnover, whichever is larger.

GDPR compliance involves numerous factors including obtaining affirmative consent for use of an individual’s personal data, keeping track of individual consent, and processes and personnel to protect the integrity of consumer data. It gives consumers the right to obtain copies of their information, determine how this information is being used, and if they wish, have their data permanently erased. Above all, GDPR Article 5 ushers in new standards for data quality, stipulating that information should be accurate, up-to-date, and corrected without delay.

Service Objects can help make your contact data GDPR ready.

Automate compliance
with GDPR Article 5

Our services will create a Certificate of Accuracy (COA) for each of your contact records to automate and document compliance efforts.

Update contact data
at time of use

Use our real-time APIs, Cloud Connectors or list processing services to append missing country to your records and ensure your data is always accurate and up-to-date.

Flag EU contacts
and leads

Quickly determine if your contacts and leads reside in the EU. Our tools can simultaneously validate a contact’s name, global address, phone, email address and device.

Why Service Objects?

Features

Flags potential European Union (EU) residents in real time with response times as fast as 200 milliseconds
Creates a Certificate of Accuracy for each contact record, providing you with documentation to show compliance efforts
Validates and flags global contact records
Append missing country to your contact records
Verify incoming contact and lead data to eliminate the risk of non-compliance
Hundreds of authoritative sources updated daily
Access our services through real-time APIs, Cloud Connectors or list processing services

Benefits

Helps identify EU contacts, allowing for custom rules to support GDPR compliance
Significantly reduces the risk on non-compliance with GDPR Article 5
Automate data quality checks to support GDPR compliance initiatives
Deal with a single data quality provider for all EU contact record validation
Have an accurate picture of the quality of your data on a regular basis
Demonstrate good faith compliance efforts, helping avoid fines and/or expenses
Keeps bad contact data from bogging down expensive marketing and sales platforms
Increase ROI on marketing campaigns by having a better understanding of the geographical location of contacts

Unmatched Industry Expertise

The most accurate data available from hundreds of authoritative and proprietary data sources
Over 4 billion contact records processed
18+ years of experience
2,800+ domestic and international customers
24/7/365 customer support
Real time API services with dedicated support engineers
Hundreds of sample code available for easy integration
Over 90% of our business is from repeat customers who look to us as experts
Thought leaders in modern data and address validation

For more information on Service Objects Data Validation products, please Contact Us