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The Role of Data Quality in the General Data Protection Regulation

Whitepaper Summary:
Recent studies have shown that many businesses are woefully unprepared for the General Data Protection Regulation (GDPR), which will require changes ranging from point-of-entry data validation to the management of changing contact information. This whitepaper explains the key principles of GDPR compliance for contact data, and how automated data quality tools can protect your marketing efforts in the European marketplace.

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