New offering allows companies to assess the quality of their data and eliminate bad leads saving significant time and money
Santa Barbara, CA, June 13, 2016 – Service Objects, the leading provider of real-time contact validation, today announced the Data Quality Scan, a new service that allows marketing professionals to run their existing contacts against Service Objects’ databases and determine what percentage of their list is bad, saving them time and money while allowing for better communication with customers. Currently integrated with leading marketing automation platforms and CRM solutions such as Marketo, Oracle, HubSpot, iContact and Salesforce.com, a free trial of the Data Quality Scan can be accessed at /dataqualityscan.
According to SiriusDecisions, 25% of marketing databases contain critical errors, lowering the effectiveness of marketing campaigns and increasing costs. By signing up for the complimentary Data Quality Scan, qualified companies can run up to 500 of their records and are provided with a valuable report that includes a data quality score. This score indicates what percentage of their data is bad or incorrect based on five critical lead quality components: name, street address, phone number, email address and device. Marketing and CRM professionals can use this information to improve the delivery rate of emails, remove costly duplicate records, ensure that existing contact information for leads is accurate and increase customer satisfaction.
“Existing marketing automation providers aren’t giving customers tools to weed-out bogus contact records,” said Geoff Grow, founder and CEO of Service Objects. “We built Service Objects Data Quality Scan to make it easier for any marketing automation user to measure the validity of their database. We’re excited to bring our data quality services to these leading marketing automation platforms.”
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